Student Pulse 2023
Insights to Drive Student Success
The 2023 report, which reflects feedback from more than 163,000 students nationwide, reinforces our success in making the campus store more relevant, impactful, and valuable for the communities we serve.
Barnes & Noble College Insights™, Barnes & Noble College’s dedicated research platform, surveyed college students nationwide. This survey was administered online in April and May 2023 using the Qualtrics platform. The analysis includes a total of 163,000 respondents from 2-year, 4-year, public and private institutions in the U.S.
What you’ll learn in this report
FACILITATING THE ACADEMIC JOURNEY
Students seek access, affordability, and convenience in course materials, as well as flexibility to use print and digital formats. They are interested in access to materials at a lower price, bundled with tuition.
RE-IMAGINING THE RETAIL EXPERIENCE
Creating a seamless omnichannel experience across channels – desktop, mobile and in store – allows customers to engage with the campus store when and how they prefer.
ENHANCING THE INSTITUTION'S BRAND
The campus store is a vibrant community hub where students, parents, alumni, and fans can celebrate their school’s brand.
