New Year, New Merchandise Assortments: Driving School Pride and Excitement on Campus

Barnes & Noble College is continuously innovating to meet the evolving needs and preferences of students, faculty, families and fans, during the back-to-school season and beyond. We elevate your merchandise assortment with a mix of time-tested retail strategies and unique and innovative new approaches. The best-in-class retail experiences we create drive excitement on campus—and traffic and revenue for campus stores.

For the new academic year, based on insights from students and input from local store teams, BNC has enhanced our already unmatched assortment of products and brands to keep our campus stores even more relevant and on trend for customers. Our fresh, curated assortments deliver more of what your students and campus community need to support their academic journey, show pride in their school, and help celebrate their athletic achievements. 

Download our Fall 2024 Merchandising Overview for a preview of the latest additions to the largest merchandise assortment in the industry.

EYE-CATCHING APPAREL FOR ALL

More Choice in Our Expanded Value-Price Program

We’re improving the affordability and accessibility of logoed apparel to serve even more customers, with more value-priced t-shirts, hoodies, crewneck sweatshirts and quarter zip pullovers from MV Sport. We’re also introducing new, lower-priced premium polos and quarter zip pullovers from Clique by Cutter & Buck.

Best-Selling Legacy and Athletic Brands

Our assortment includes more of the brands like Champion and Jardine campus store customers turn to year after year—with a wider selection of women’s and youth options, plus more totes and bags. In store, we’re also featuring sideline brands like Nike, Adidas and Under Armour in prominent, high-traffic displays.

Exciting Fashion Collaborations

Our fashion collections showcase a refreshed mix of traditional styles and the latest trends in men, women and youth apparel. New collaborations this fall include collections from Mitchell & Ness, Chicka D, Pressbox, Zoozatz, Mini-U, Vineyard Vines, Tommy Bahama and ‘47.*

An Unmatched Destination for Hats

We consistently offer the widest assortment of hats, leveraging our partnership with Lids, the leaders in collegiate licensing headwear. For the new academic year, we’re bringing in unique silhouettes and a range of styles from trucker hats to soft top “dad” caps.

SUPPLIES AND ESSENTIALS FOR SELF-EXPRESSION

Refreshed Emblematic Supplies

We’re providing a greater selection of supplies and essentials that connect with customers and support the academic journey. Our latest offerings include more Black- and women-owned brands, more products made from recycled materials and an expanded custom Moleskine notebook program. We also have new grab-and-go items for the queue, electronic items and accessories.

New Dorm and College Living Essentials

Our new College Comfort line and updated Be Well. Be You.™ line continue to support comfortable, small-space living and well-being for students. We recently launched College Comfort with products for bath, bedding, storage and organization, damage-free room décor and more. We’re also making new ergonomics, massage and sleep-related products available through Be Well. Be You.

OPTIMIZED OPERATIONAL SUPPORT

Advanced Replenishment Capabilities

Across all merchandise categories, we ensure our campus stores receive the right product at the right time to maximize sales opportunities. We’re using advanced tools and data to drive efficient replenishment throughout the year, and local store managers optimize assortments for key events and seasons.

*Brands may vary by store

STUDENTS PREFER THE CAMPUS STORE

Students continue to turn to the campus store for more than course materials. According to our recent Student Pulse survey, more than half of students visiting their BNC campus store are shopping for general merchandise.

Students also tell us they continue to turn to their BNC campus store for school-branded apparel – more than any other competitor by far.

Download our Fall 2024 Merchandising Overview for a look at our new emblematic apparel and supplies, college living essentials and products for well-being.

Barnes & Noble College is reimagining collegiate retail with unmatched merchandise assortments, next gen e-commerce capabilities, and a seamless, omnichannel customer experience — all tailored to support your campus community. Through our commitment to service and support, we continue to deliver elevated experiences and value to help your institution achieve your highest-priority goals.

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